Insomniac Boss Believes Community Building Is Most Exciting Trend

Mar 29, 2019 9:00 AM PDT Fortnite is bringing the family together.

by Joseph Knoop

Every parent that doubles as a gamer secretly wishes their own kids will one day pick up the controller and start going on their own epic adventures, and Insomniac Games CEO Ted Price is no exception. The experience has led Price to believe that expanding the overall community of game players, not console launches or any one technological advancement, is the industry’s most exciting trend.

On this month’s episode of IGN Unfiltered (see the full episode below), Price sat down with editor Ryan McCaffrey to talk about this experience, the tough lessons Insomniac learned from developing Marvel’s Spider-Man, and what Insomniac’s future holds.

“I look at my daughters playing Fortnite and being passionate about the game and their friends coming in,” Price said. “My third daughter is not really a self-professed gamer, but she started playing Spider-Man because she played Fortnite. Fortnite got her into playing with the PlayStation 4. She said 'Wait, dad, you made this other game. Maybe I should try.' She did and she loved it. That's a super microcosm example of what I believe could be happening across the world.”

Make sure to check out the full episode of IGN Unfiltered for more from Ted Price, plus a 20-minute segment featuring former Uncharted creative director Amy Hennig and her take on the evolution of video game storytelling.

Don’t forget to also check out past episodes of IGN Unfiltered, where each month Ryan McCaffrey sits down with some of the industry’s biggest names and explores what made them the artists and leaders they are today. Recent guests include 343 Industries’ Bonnie Ross, NBA 2K’s gameplay director Mike Wang, Firewatch voice actor Cissy Jones, and more.

Joseph Knoop is a freelance writer for IGN, and he's had no such luck making his dog/child play Overwatch. Howl with him on Twitter @JosephKnoop.

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