Overwatch ‘Pink Mercy’ sale raises $12M for breast cancer research

It can be hard sometimes to grok the scale of the gaming community, but the occasional charity event not only demonstrates the hugeness of the industry but also its diversity and willingness to shell out for a good cause. Today Blizzard announced that an Overwatch charity campaign raised an impressive $12.7 million for breast cancer research in just two weeks.

Overwatch is an extremely popular team-based shooter game that has made an impression not just with its solid gameplay, but its striking and inclusive character design. This sensitivity to the ever-widening demographics of gaming led them to conceive of this charity campaign back in May.